The coronation explain Essay Example for Free

The crowning ordinance clarify Essay Somewhere in the range of 1947 and 1959, the measure of TV licenses that had been sold expanded quickly from just 0. 1 million to right around 10 million. The crowning ceremony was in 1953 and the biggest increment in the measure of TVs that had been sold was somewhere in the range of 1953 and 1959. This reveals to us that the greater part of the individuals that brought TVs during this timespan didn't just get them in view of the crowning celebration as the lion's share were sold in the years tailing it. Along these lines, from this proof we can tell that there more likely than not been different reasons other than the crowning liturgy why the TV turned out to be such a famous frill. In 1953 sovereign Elisabeth was delegated. The entirety of the individuals in England had the option to see this on TVs, and it turned out to be evident that seeing it on TV would be much better, and you would see significantly more than if you went to London and saw it, all things considered, in light of the fact that clearly access to the church building and the grounds around it would be restricted. Individuals loved the government, and regarded them gigantically. As an outcome, the measure of TVs expanded that were being sold. The crowning ceremony of the sovereign was a serious critical explanation that the quantity of TVs that had been offered expanded such a great amount from 1947 to 1959. Be that as it may, there were a great deal of different reasons bringing about tremendous increments in TV deals. Right off the bat, the TV was an amazingly arresting wellspring of amusement, similar to it is these days as well. TV costs likewise dropped quickly in the year or two paving the way to the crowning ceremony. Individuals needed not exclusively to be engaged by the crowning ordinance of the sovereign, they needed more from their cash, they brought TVs to give them more alternatives for activities. It was imagined that youngsters particularly would profit by the new diversion that was given by the TV, as they were relied upon to delight themselves. A man in 1920 recalls what life resembled for him when he was a kid we played marbles, tip-feline, flicking cigarette cards, find the stowaway, hopscotch, all in the due seasons. Most youngsters couldn't bear the cost of wooden bands when that season came around, however an old bike wheel with a tire made a decent substitute. This concentrate from a discussion with a companion during the 80s reveals to us that there were a couple of things for youngsters to do, yet the vast majority of them included being outside, and to be outside, the climate must be acceptable, and you can never depend on the climate. On the off chance that it was coming down or snowing and the kids couldn't go out, it would leave almost no for them to do, and the couple of things that they could do, would likely get exhausting sooner or later. So a TV would imply that the kids consistently had something to possess them, and nobody would ever get exhausted of TV in light of the fact that there are such a significant number of various projects it was a superior nature of amusement than had been seen previously. Also, people groups compensation and liesure time were expanding as of now, which implied that more individuals could bear the cost of TVs when they couldn't previously. What's more, on the off chance that they despite everything didn't procure enough to purchase a TV straight away on the grounds that they needed to see the crowning ordinance, they could take up the choice of recruit buy. This was when more unfortunate individuals who couldn't stand to purchase a TV across the board installment, were permitted to pay the retailer who sold them the TV back in littler, progressively sensible portions yet individuals despite everything required these higher wages to pay the portions. Thirdly individuals were starting to be given significantly more recreation time from their representatives and this implied they required more to involve them thus this explanation (alongside their expanded wages) implied that much more individuals chose to purchase TVs essentially in light of the fact that they could and in light of the fact that they had progressively save time to watch them, so it was anything but a misuse of cash by any stretch of the imagination. Fourthly numerous individuals essentially brought TVs since they were a type of new innovation, and they were so captivated by them. They needed and required a piece of this exceptionally wise apparatus in their homes. Likewise, individuals were increasingly disposed to purchase TVs in light of the fact that the quantity of TV transmitters expanded, implying that TV was accessible to significantly more individuals, and there were much more projects on appear. Fifthly, likely one of the most significant reasons that TV deals expanded so much was on the grounds that to have a TV aeronautical up on your rooftop, was an enormous superficial point of interest, and, in the expressions of a man matured 60, depicting his initial recollections of TV You could tell from the aerials who had and hadnt got sets. I recollect that we were one of the initial three in the street to get one. In the event that you had a vehicle and a TV set, youd truly showed up. From this concentrate, we can perceive how significant having a TV was to many individuals and only for a somewhat higher status. What's more, in conclusion, there will undoubtedly be other mainstream national occasions happening that would be communicated on TV, and many individuals likewise brought TVs to guarantee that they had a TV to see them. Along these, taking everything into account, the crowning celebration helped a little in beginning the abrupt ascent in the measures of TVs being sold, yet for the most part, individuals brought TVs for progressively close to home reasons, I. e. for a superior status, for better amusement, and just to have a smidgen of the new innovation that was clearing the country and totally interesting everybody.

Jealousy and Love in The Lady, or the Tiger? by Frank R. Stockton Essay

Envy and Love in The Lady, or the Tiger? by Frank R. Stockton Ladies will do nearly anything for affection, to be cherished, or to keep love. That is their central goal. At the point when ladies become envious, in any case, the adoration they need to clutch vanishes, becomes self-centeredness, and one doesn't have the foggiest idea whether it is love any longer. In the short story â€Å"The Lady, or the Tiger?† composed by Frank R. Stockton, a semi boorish princess movements which entryway her darling, the denounced man, must open to either get discipline or a prize. The discipline is to be eaten up by a furious tiger and the prize is to be hitched to an exquisite maid of the court. This semi boorish princess adores the man and picks which entryway the man has the right to open. In the same way as other ladies in adoration, this princess would not set out to let another lady remove her darling from her. Rather, desire dominates and the entryway that opens will develop a tiger since she will go wild to see her man content with another lad y, and will like to have him eaten by a tiger and anticipate the princess herself on a radiant earth. As indicated by Frank R. Stockton, he states, â€Å"How in her intolerable dreams has she snapped her teeth and torn her hair, when she considered his to be of joyful enjoyment as he opened the entryway of the lady† (150). Clearly, this portrays her furious activities as the flawless lady shows up at the entryway on the right. On the off chance that she drives her darling to the entryway with the lady behind it, this princess will be green with jealousy to see him joyfully marrie...

Fabulous Festivities Fireworks for the Fourth

Fabulous Festivities Fireworks for the Fourth Boston has arguably the best 4th of July festivities in the country, and MIT has a front row seat. Each year on July 4th, a concert by the Boston Pops is combined with an amazing fireworks show, and is televised nationwide (10pm et/pt on CBS). The concert occurs at Bostons Hatch Shell, a concert venue on the Esplanade, a nice park along the Charles River, which separates Boston from Cambridge and MIT. The fireworks barge is moored in the middle of the Charles River, across from MIT. See the graphic I made below: Okay, so Im not much with Photoshop, but you can see the barge is right in front of MIT, approximately in front of the Sailing Pavilion and Walker Memorial. Over the years, Ive watched the fireworks from many locations on and around campus, including the Baker House and Senior House dormitories. But where are the best (legal) spots, you might ask? In my opinion, they are: 5. MIT dormitory roofdecks, notably Senior House, McCormick Hall, and Baker House. The barge is directly across from Senior House, and Baker has a nice big roofdeck. 4. MIT fraternity house roofdecks, notably Pi Lambda Phi, Nu Delta, and Delta Tau Delta. The houses in the Back Bay have incredible views and great parties along with it. 3. The Mass Ave bridge. Now that there are sound towers on the bridge (at approximately 100 Smoots and 250 Smoots), the bridge, with nothing to block its view, and relatively smaller crowds, becomes a prime fireworks watching location. 2. The Sailing Pavilion. For members of the MIT Nautical Association (the MIT Sailing Club) and their families only, you cant get much closer to the fireworks barge. The nice folks at the Pavilion start grilling at 4pm, and sailing generally continues until sunset. I love the folks at MIt Sailing and highly recommend that you take a sailing class while at MIT. 1. From a Couchamaran or Carboat. MIT students and alums love creating their own venues for watching the festivities. Another secret of the Boston 4th of July celebrations is that the Boston Pops do a special, less crowded, preview concert on July 3rd. Ive attended the Preview Concert three times, and its a lot of fun. The Boston Pops program always includes many fun songs, like the Main Title from Star Wars, composed by the Pops own John Williams, but always includes Tchaikovskys 1812 Overture. The live cannons for 1812 are always a big hit. Here are some photos Ive taken on the Esplanade for the concert: The scene before the concert at the Hatch Shell. The crowd gathers along the banks of the Charles River. Across the river, MITs Green Building and Walker Memorial, with the Stata Center peeking out from behind the trees. The Sloan School, Dewey Library, and Eastgate Residences are among the buildings along the river in East Cambridge. I think the Back Bay area of Boston is very beautiful. Two dusk photographs: first, the sun begins to set over MIT, while a blimp flies overhead; next, beautiful sunset colors over the Kendall Square area. For further Boston 4th of July info, check out Bryans one two three four five entries on the topic (I think he loves fireworks). Happy 4th of July! [This entry adapted from previous entries]

The Doll House and a Good Man Is Hard to Find...

Delia Tebedo Dr. Kingsley Intro Eng Lit 5 March 2009 Narcissistic View of Nora and Grandmother Narcissism is defined as the love of ones self. Sigmund Freud was the first to use the word to characterize certain character traits. He got the word from the Greek mythological legend Narcissus who saw his reflection in water and fell in love with himself. Freud suggests that all of us have a bit of self love, but when self love goes extreme it can be a problem and is considered a pathological problem. Nora from â€Å"The Doll House,† only exuded narcissistic behavior because she was treated like a doll. She was spoiled and only thought that that was how she was supposed to behave in order to get what she wanted or to please the men in her†¦show more content†¦The children convince their father to take the turn that supposedly leads to this house. Unfortunately it ends up being the road to hell. The long dusty dirt road ends up being the ill-fated end to all their lives thanks to the grandmother. A criminal that is on the loose happens along the dirt road. He has his cronies take each family member into the forest and kills them. The entire time this is happening, the grandmother is trying to talk to him out of killing them by being nice to him and trying to convince him that he is really a good man. Instead of grieving for the death of her family, she tries to talk him out of killing her. She even tries to buy her own life. She seemed to care more for herself than her family. If she cared more for them, she would have offered more for their lives. At the very end of the story it seems the misfit got to know the grandmother very well in those few moments he spent with her. He said, â€Å"She would have been a good woman if it had been somebody there to shoot her every minute of her life.† Works Cited Meyer, Michael. The Compact Bedford Introduction to Literature, (2008):

Role and Importance of Children in the Middle Ages

Of all the misconceptions about the Middle Ages, some of the most difficult to overcome involve life for medieval children and their place in society. It is a popular notion that there was no recognition of childhood in medieval society and children were treated like miniature adults as soon as they could walk and talk. However, scholarship on the topic by medievalists provides a different account of children in the Middle Ages. Of course, it is not correct to assume that medieval attitudes were identical or even similar to modern ones. But, it can be argued that childhood was recognized as a phase of life, and one that had value, at that time. Concept of Childhood One of the most frequently mentioned arguments for the non-existence of childhood in the Middle Ages is that representative of children in medieval artwork depicts them in adult clothing. If they wore grown-up clothes, the theory goes, they must have been expected to behave like grown-ups. However, while there certainly isnt a great deal of medieval artwork that depicted children other than the Christ Child, the examples that survive do not universally display them in adult garb. Additionally, medieval laws existed to protect the rights of orphans. For example, in medieval London, laws were careful to place an orphaned child with someone who could not benefit from his or her death. Also, medieval medicine approached the treatment of children separately from adults. In general, children were recognized as vulnerable, and in need of special protection. Concept of Adolescence   The idea that adolescence was not recognized as a category of development separate from both childhood and adulthood is a more subtle distinction. The primary evidence concerning this outlook is the lack of any term for the modern-day word adolescence. If they didnt have a word for it, they didnt comprehend it as a stage in life. This argument also leaves something to be desired, especially as medieval people did not use the terms feudalism or courtly love though those practices definitely existed at the time. Inheritance laws set the age of majority at 21, expecting a certain level of maturity before entrusting a young individual with financial responsibility.   Importance of Children There is a general perception that, in the Middle Ages, children were not valued by their families or by society as a whole. Perhaps no time in history has sentimentalized infants,  toddlers, and waifs as has modern culture, but it doesnt necessarily follow that children were undervalued in earlier times. In part, a lack of representation in medieval popular culture is responsible for this perception. Contemporary chronicles and biographies that include childhood details are few and far between. Literature of the times rarely touched on the heros tender years, and medieval artwork offering visual clues about children other than the Christ Child is almost nonexistent. This lack of representation in and of itself has led some observers to conclude that children were of limited interest, and therefore of limited importance, to medieval society at large. On the other hand, it is important to remember that medieval society was primarily an agrarian one. And the family unit made the agrarian economy work. From an economic standpoint, nothing was more valuable to a peasant family than sons to help with the plowing and daughters to help with the household. To have children were, essentially, one of the primary reason to marry.   Among the nobility, children would perpetuate the family name and increase the familys holdings through advancement in service to their liege lords and through advantageous marriages. Some of these unions were planned while the bride and groom-to-be were still in the cradle. In the face of these  facts,  it is difficult to argue that people of the Middle Ages were any less aware that children were their future then people are aware today that children are the future of the modern world.   Question of Affection Few aspects of life in the  Middle Ages  can be more difficult to determine than the nature and depth of the emotional attachments made among family members. It is perhaps natural for us to assume that in a society that placed a high value on its younger members, most parents loved their children. Biology alone would suggest a bond between a child and the mother who nursed him or her. And yet, it has been theorized that affection was largely lacking in the medieval household. Some of the reasons that have been put forward to support this notion include rampant infanticide, high infant mortality, the use of child labor and extreme discipline.   Further Reading If you are interested in the topic of childhood in medieval times,  Growing Up in Medieval London: The Experience of Childhood in History  by Barbara A. Hanawalt,  Medieval Children  by Nicholas Orme, Marriage and the Family in the Middle Ages by Joseph Gies and Frances Gies and The Ties that Bound by Barbara Hanawalt may be good reads for you.

Antonio Vivaldi Introductory Concepts Free Essays

Introductory Concepts Composed by Antonio Vivaldi,† L’inverno† (Winter) is the fourth concerto of a set of violin concertos named â€Å"Le Quattro Stagioni† (The four seasons) that belong to a more complex work titled â€Å"Il cimento dell’armonia e dell’inventione† (The Contest of Harmony and Invention) (Grasmeier) . The structure of this piece is in ternary form. The piece begins with a fast tempo and then slows down to finish fast and loud again. We will write a custom essay sample on Antonio Vivaldi: Introductory Concepts or any similar topic only for you Order Now Vivaldi makes use of variety in this â€Å"Winter† composition through dynamic when the music suddenly changes its volume and also through changes in pace. Although this concert is performed only by string instruments (mainly violins) he also achieves variety by using different techniques among the instruments (like pizzicato). Vivaldi’s â€Å"Winter† is considered a program music which means it must tell a story. I believe he is able to evoke cold, ice, chattering teeth, shivering bodies, and wind. Beginning with a fast pace seems like a big storm is about to come, when the violins go in crescendo it feels almost like some people are running to get shelter, and the pizzicatos reminded me of shivering. I also believe that the high pitch of the violins helps to give the image of coldness. This masterpiece is played by an instrumental ensemble, more specifically, an orchestra and has a violin solo. The instruments involved are string instruments (violin being the predominant). The main melody or Idea A is played very loud and the violin solo is executed with bravura which gives more heart to the music. In all, I believe that this composition serves its purpose of creating mood and is also very delightful to listen to. How to cite Antonio Vivaldi: Introductory Concepts, Essay examples

Understand Engine Optimization Relevance †Myassignmenthelp.Com

Question: Discuss About The Understand Engine Optimization Relevance? Answer: Introduction: Internet is the market of information now-a-days. A webpage contained in a website, displays various set of information of different format like textual, graphical and audio-visual. Specific information of any organisation is displayed in specific web pages. A webpage needs to be optimized for better search engine result. People all over the world generally use some common and most famous search engines like Google to find out information. Better optimization places the website and the webpage higher than the other results. Google.com is the leading search engine in the world. From any country one can get information by accessing it via Google. Any organisation can submit its content to Google accepting the terms and condition. It is the general method for promotion of content or information now-a-days. For this discussion, a webpage www.jcu.edu.au is related with information technology of James Cook University is chosen that displays the content related to the IT Bachelor course in that university ("Bachelor of Information Technology", 2017). There is a requirement to improve the search engine optimization for the webpage and the Head of the IT department is in need of a 3 weeks ADWords marketing plan within the cost of $250. The purpose of this study is to understand the requirements and develop a perfect ADWords marketing plan within the budget for improved search engine optimization and Google ADWords campaign. A Business Profile: A webpage is a Hyper Text Mark-up Language formatted document that is displayed via website. It can be opened from an internet browser using specific URL address (Moreno Martinez, 2013). The contents of a webpage are certain information, different advertisements, links for file sharing to social networking sites and most of all an option for search. Webpage Overview: The second oldest public university in Queensland is James Cook University. The university has its campus and study centres in various cities of Australia. Undergraduate and post-graduate courses are offered by the Brisbane campus of this university to the international students. Courses offered to students are related with information technology, engineering, law, business, biomedical sciences, pharmacy, nursing, healthcare sciences, social work and some other. Research subjects of this university are associated with genetics and genomics, marine sciences, engineering and information technology, biodiversity and some other. Currently, number of domestic and international students of the university is approximately 15.273 and 6.886 respectively. Consisting over 5000 academic and non-academic staffs this university has proved to be a very profitable one as well-renowned on the basis of their research papers, published books and journals. The description of the university clearly describes its enormous structure and the requirement for a website can be easily understood. The university possess a website from where different information can be gathered (Carter, 2012). The website contains different portal for students and staff members. Institution description like history, statistics, campuses, annual report and university plans are given in specific web pages. University presents the information about its specific courses in the website along with services like application submission and support services. Fee and cost structures, scholarships and accommodations are also presented through the website. Details of their various staff section and alumni section are given in specific pages (Crawford-Ferre Wiest, 2012). Finally the website contains a search engine to ease the access of users. Potential customers of this business are students, both domestic and international. The university has developed its website to attract the attention of the students, for under-graduation and post-graduation courses. The website also shares information about scholarships, accommodation and facilities (McIntyre, 2015). The webpage for the course of bachelor in information technology has been designed for both Australian and international students. The benefits for having a well-built and information filled website are numerous (Skinner, 2016). Through different web pages an organisation can share its information and offerings specifically to its targeted audiences. Providing origin, history, statistics and annual report helps the viewers to develop a knowledge and trust about the organisation. Detailed information present in the website helps a user to enrich his or her knowledge of the subject or sometimes it may help a user to select between different subjects. The channel through which a user can apply for something online to the organisation, reduces the physical effort and saves time and cost. Having a website for education purposes helps an institution to become popular not only in domestic region, but also all over the world (Marshall, Rhodes Todd, 2014). Students can go through the information given in the portal and compare it with other websites to choose the best for them. Links of research papers, journals and boo ks are presented in the websites of an institution which helps a student in his studies. A student can get the information about cost structure, accommodations and other benefits from the website which quickens their time of choosing. Students and staffs of an institution also get various benefits from the website of the institution (Wilde et al., 2012). An institutional website often contains different portals for students, professors and staffs. They can communicate as well as get research materials through the portal. They can also view the results and rewards through the website (McKeever, 2016). SEO and User Friendliness: Optimization of search engine is known as SEO. Website ranking in search engine can be improved by following a definite set of rules for optimization. These rules are also used to make the website user friendly by providing ease of access and navigation (Sofronic, 2012). This optimization is very much essential for websites to gain competitive advantages as most of the search engines users prefer the top 5 results of search. The benefits of search engine optimization include high amount of search engine traffic and common framework for publishing contents. Search engine optimisation can be categorised into two parts, White hat SEO and Black hat SEO (Berman Katona, 2013). First one follows the concepts of search engine guidelines to improve the rankings in search engine results and the next one uses the algorithms that do not follow the guidelines. White hat SEO utilizes development of high quality content, reconstruct and optimization of website HTML, acquisition of high quality con tent campaign link and research manually (Killoran, 2013). Black hat SEO uses link spam, cloaking, hidden links and texts. A gradual improvement in search engine friendliness and website ranking can be achieved by it (Tutaj van Reijmersdal, 2012). Website of James Cook University is pretty user friendly however it can be still optimized a few level. A basic SEO audit helps a website owner to fix various elements that resulting in website unfriendliness (Shyam , Jagannathan Rajavel, 2013). This involves eliminating duplicate contents, creating a short URL like name of the website/subject matter, each and every page of the website should contain customizable title tags and including search engine to index web pages (Geddes, 2014). To increase the user friendliness the titles and headings of each web page needs to be descriptive and simple, without repeating keywords. Contents in web pages should be up-to date and involved with limited keywords. Excessive keywords that make file name huge must be avoided (McIntyre, 2015). Excessive page addition with no information should be avoided. Sending manual link requests to manually researched websites, paid directory submissions increases the value of the website. Linkable contents from different websites also increase the friendliness of a website (Tutaj van Reijmersdal, 2012). Certain pages of the Website of James Cook University contain repetitive contents. Course and study information are repeated in several pages (Yuan, Wang Zhao, 2013). Heading of the pages should be viewed more clearly. Excessive background should be avoided as an institutional site must contain more information and study materials rather than various graphical images not-regarding the studies (Weller Calcott, 2012). Search engine results for James Cook University is good but the applying some important SEO techniques mentioned above optimization can be done. Proposed ADWords Strategy: ADWords: In order to promote a new web page the best online advertising technique is ADWords. The technique is developed by Google, where paid advertisements are shown partly developed on keywords and partly on cookies (Marshall, Rhodes Todd, 2014). The payment methods associated with is pay-per-click, cost per action and cost per mile. Text advertisements in Google contains one headline of approximately 30 characters, 35 characters based two text lines and a display URL consisting approximately 40 characters (King, Abrahams, Ragsdale, 2015). A proper ADWords campaign can be developed applying certain step-by-step method. After signing up for an ADWords account at first the campaign type and campaign should be chosen properly. Next, the location has to be chosen where the ads will be displayed (Carter, 2012). Larger the targeted area, larger the payment cost. Bid strategy should be set as manual and maual payment and automatic payment must be done according to the daily budget. Ad Extensions should be ignored in the first week, however the second and third week can have Ad Extension added to the campaign objectives (Berman Katona, 2013). For better search ranking the headline should be aligned with campaign objective and within 25 characters. Benefits should be assigned in second line for better customer review. Promotion of ADWords: For promoting ADWords profitably, market analysis is the key factor. A 360 degree market review for the popularity of the product can be obtained from shopping insights consisting of heat maps and graphs. Obtained data help in ADWords campaign (Geddes, 2014). To become familiar with consumers searching habit Google Trends is an effective tool. In order to compare the performance metrics Google Benchmark tools are helpful (McKeever, 2016). ADWords Campaign of James Cook University: Customer demand and target audience is the first objective of the campaign. The specific webpage www.jcu.edu.au is related with information of the bachelor in information technology course ("Bachelor of Information Technology", 2017). Therefore, the target audience will be largely undergraduate students (Weller Calcott, 2012). According to the duration and study mode, the campaign needs to be divided in three parts. The 1st week campaign will be associated with 3 years full time study for domestic students, 2nd week campaign will be associated with off campus part time studies for domestic students and 3rd week will be associated with on campus full time studies for international studies. Hence forth the main objective is to set the keyword for the ADWords campaign (Shyam , Jagannathan Rajavel, 2013). The budget for three weeks is $250. This budget is divided into $100 1st week, $100 second week and $50 last week. Therefore the daily budget for the 1st two weeks becomes approximate ly $14.28 per week. According the market analysis the conversion rate of consumers must be estimated. Cost per click (CPC) is the payment process of the advertiser to the publisher (King, Abrahams, Ragsdale, 2015). The CPC bidding strategy is set according to the maximum cost-per-bid strategy. For this campaign, max CPC is $14 per day. Estimating a starting customer conversion rate of 20% max CPC is calculated according to the formula, Maximum CPC = {profit per customer} x {1 profit margin} x {rate of website conversation} (Sofronic, 2012). The target of the ADWords is to create more traffic from the targeted audience and to gain competitive advantage from the competitors in the basis of profit. Each click on ADWords costs the advertiser. Therefore the main target is to take care of that only the interested student clicks on the ad. In this case the attractive ads possessing a high click through rate (CTR) elevate the quality score of ADWords (Killoran, 2013). Headlines should be Apply to James Cook University. Description line 1 and 2 should contain Bachelor of Information Technology and Best Guidance and Environment Guaranteed. The structure of URL should be www.jcu.edu.au/information-technology/bachelor degree (Crawford-Ferre Wiest, 2012). Matching the objectives a landing page has to be created before the main web page. In order to start the campaign, tracking of conversion is must in order to know which keywords are generating sales (Yuan, Wang Zhao, 2013). For that condition, unique contacts have to be given. Negative keywords are blocked so that uninterested customers do not click on the ad ("Bachelor of Information Technology", 2017). Other course of the university has been placed in the negative keywords. An increase of keyword bid has been planned in case low ranking. Optimization of CTR and landing page with the help of Google analytics have been planned during the campaign. Conclusion: Hence, from the report it can be deduced that e-business plan is an innovative plan to promote a business profitably. The components of this promotional activity are search engine optimization and ADWords. The highest ranking a website or web page can achieve in a search engine result more benefit the marketer will achieve. The report is associated with the promotional activities of a new web page of James Cook University. The course of Bachelor of Information Technology has been developed for domestic students as well as international students. In order to spread the popularity of the institution among the students all over the world Google ADWords is the best network. Among the search engines Google is the most popular. Therefore promoting through Google is most beneficial. The budget for the 3 week ADWords campaign is $250. The domestic students are key elements of a university in that region; hence, more budgets should be allocated for domestic ad campaign. Proper designing of ev ery steps and keeping a back-up plan for raise in keyword bidding is an essential part of ADWords campaign, which has been followed here. References: Bachelor of Information Technology. (2017).Jcu.edu.au. Retrieved 9 September 2017, from https://www.jcu.edu.au/courses-and-study/courses/bachelor-of-information-technology Berman, R., Katona, Z. (2013). The role of search engine optimization in search marketing.Marketing Science,32(4), 644-651. Carter, J. A. (2012).U.S. Patent Application No. 13/551,600. Crawford-Ferre, H. G., Wiest, L. R. (2012). Effective online instruction in higher education.Quarterly Review of Distance Education,13(1), 11. Geddes, B. (2014).Advanced Google AdWords. John Wiley Sons. Killoran, J. B. (2013). How to use search engine optimization techniques to increase website visibility.IEEE transactions on professional communication,56(1), 50-66. King, M. A., Abrahams, A. S., Ragsdale, C. T. (2015). Ensemble learning methods for pay-per-click campaign management.Expert Systems with Applications,42(10), 4818-4829. Marshall, P., Rhodes, M., Todd, B. (2014).Ultimate Guide to Google AdWords. Entrepreneur Press. McIntyre, E. S. (2015). Search engine optimization.ON October,11. McKeever, M. (2016).How to write a business plan. Nolo. Moreno, L., Martinez, P. (2013). Overlapping factors in search engine optimization and web accessibility.Online Information Review,37(4), 564-580. Shyam, K. P., Jagannathan, S., Rajavel, M. (2013). A New Technique for Ranking Web Pages and Adwords.International Journal of Computer Applications,82(12). Skinner, D. (2016).U.S. Patent No. 9,311,662. Washington, DC: U.S. Patent and Trademark Office. Sofronic, B. (2012). Search Engine Optimization. Tutaj, K., van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions.Journal of Marketing Communications,18(1), 5-18. Weller, B., Calcott, L. (2012).The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns. Apress. Wilde, T., Morton, K. D., Lobacheva, Y., Zinovieva, N., Meteer, M. (2012).U.S. Patent No. 8,312,022. Washington, DC: U.S. Patent and Trademark Office. Yuan, S., Wang, J., Zhao, X. (2013, August). Real-time bidding for online advertising: measurement and analysis. InProceedings of the Seventh International Workshop on Data Mining for Online Advertising(p. 3). ACM.